The Premier Group's Ovation Experience Center provides design inspiration and luxury technology integration.
The Premier Group's Ovation Experience Center in Carmel brings high-end audio, lighting and smart home technology together in a stunning 7,000-square-foot showroom that makes cutting-edge technology accessible and appealing to luxury homeowners.
In 1995, Jason Barth found himself at Ovation in Castleton, purchasing his first laser disc player—a moment that would foreshadow a future connection between two Indiana technology institutions. Fast forward to today, and Barth, now founder and CEO of The Premier Group, has transformed that nostalgic relationship with the Ovation brand into something extraordinary in the heart of Carmel.
Ovation has been a familiar name across the state for 46 years, known for high-quality audio and video equipment. When Bob Poynter acquired the brand some time after original founder Gary McCormick passed away, he reached out to The Premier Group about joining forces, recognizing the complementary expertise in automation and lighting that would enhance what Ovation offered clients.
The partnership evolved naturally, with The Premier Group eventually taking over the management of the Ovation brand. Last January, they began an ambitious project to completely reinvent the Ovation space. "We tore their showroom apart—we gutted it and rebuilt 7,000 square feet as more of an experience center," says Barth. The result is what they now call the Ovation Experience Center, which retains the trusted Ovation name while showcasing the full spectrum of Premier's technological capabilities.
The Premier Group, now celebrating 26 years in business, has established itself as a leader in integrated home and commercial technology. With 53 full-time staff members, they stand out in an industry where over 90% of companies have fewer than seven employees. For 22 consecutive years, they've been ranked among the top 100 integration companies in the United States—the only company in North America to maintain that distinction without interruption. "Our veteran team has been consistently doing great work for a long time," reflects Barth on this achievement. "We've consistently continued year over year to grow our business and to serve more and more clients—and are proud to do it really well."
The company's expertise spans four major divisions: networks and Wi-Fi ("the foundation of the house"), security systems, lighting and shades, and audio/video entertainment for both residential and commercial applications. In each area, they focus on creating turnkey solutions that enhance how people experience their spaces. At the Ovation Experience Center, this philosophy comes to life. Visitors can explore during regular retail hours or schedule personalized consultations.
The design-forward approach is evident throughout the space. "Design matters," emphasizes Barth. "We're going to implement technology that looks amazing." This attention to aesthetics alongside functionality reflects their understanding of what luxury clients seek. Perhaps the most telling testament to Premier's approach comes from client feedback. Barth notes that their biggest compliment is when clients tell him they're the first people who made technology less complicated—taking something clients didn't understand and explaining it clearly so they can get excited about it.
The Premier Group works collaboratively with homeowners, interior designers, architects and builders to create customized technology solutions. This agnostic approach allows them to integrate seamlessly with any design team while staying in their lane as technology experts. Their extensive client base throughout Indianapolis and the Midwest includes both residential homeowners and commercial clients, ranging from restaurants and sports venues to corporate centers and conference rooms.
What truly sets The Premier Group apart is their commitment to service after installation. They provide comprehensive support including 24/7/365 remote system monitoring, regular software updates and ongoing maintenance. "The service after the sale in our industry is as important, or more important," Barth explains. Their support ensures systems continue to perform optimally for years—sometimes decades—after installation, with high-quality components often lasting for many years with proper maintenance.
Visit The Ovation Experience Center at 12345 Old Meridian Street in Carmel, or schedule a personalized consultation to learn more about how The Premier Group can enhance your home or business. For more information, find them online at premier-group.com and follow @premiergroupindy on Instagram for design inspiration and the latest in luxury technology integration.