Celebrating  the Modern Aesthetic for 35 Years

This October, Houseworks (4905 82nd Street, Indianapolis) celebrates 35 years of providing the best selection of goods and highest quality of customer service in modern furnishings. In reflecting on the past decades, Ed Cheikh, owner of Houseworks, Inc., says that for all the success the company has seen, the team has weathered a number of challenges over the years, from recessions to, yes, pandemics. “The six weeks we were closed this spring were very stressful,” Ed admits. “But as we hunkered down, and finally re-emerged, I realized more than ever how grateful I am for both our customers and for the small, dedicated team I work with here. Everyone was so eager to come back.” And as for the customers, come back they have! The past few months have seen one of the busiest stretches Ed reports having in years. “People are at home, and they’re envisioning new ways to fix up their living spaces.”

With the clean, adaptable lines and modern aesthetics of Houseworks’ selections, it’s no wonder customers keep coming back. While Ed says that people nowadays are “more hip” to modern furniture, perhaps, than when Houseworks first opened in October 1985, he says that the furniture they offer can go with any context. “Over the years, we’ve let the market inform us, but we also push the market in a progressive way,” he says. “Our furnishings are classics because they can work in a space forever.”

As he celebrates these 35 years and looks to the future, Ed offers his sincerest thanks to the Indianapolis community for their constant support.

"Our furnishings are classics because they can work in a space forever," Ed says.

It’s amazing for Ed to think that Houseworks, which originally began as a side business, has seen 35 wonderful years as an independent store. “I want to thank everyone in Indianapolis who has supported us all these years,” he tells me. But, of course, an anniversary is as much an opportunity to look to the future as it is to celebrate the past. So, what does the future of this thriving business hold? For one thing, Houseworks will be expanding its online offerings. “We’re really embracing technology, updating our website with a chat feature and promoting more e-commerce,” he says.” One definite aspect of business that Ed and the team at Houseworks will carry into the future is attention to customer-oriented service and bringing the highest-quality modern home furnishings to patrons. 

While a true, in-person celebration of these 35 years will have to wait for more certain times, the time is right for us all to keep celebrating the spaces we love. No doubt, Houseworks will continue to celebrate the classic, timeless looks that its customers have come to know and love.